According to BakerHostetler’s 2023 Data Security Incident Response Report, more than 50 lawsuits have been filed against hospital systems since August 2022 related to third-party tracking technology, also known as tracking pixels. The breach notices commonly state that the healthcare entity had implemented the technology to understand how visitors interact with their websites but later discovered that the tech had been inappropriately transmitting sensitive data back to big tech companies such as Meta and Google…